AGENCY / ARC WORLDWIDE
BRAND / FCA
ROLE / ASSOCIATE CREATIVE DIRECTOR
To launch the new Fiat Panda Cross in Europe, we proposed a "drag&drop" web experience. Four different environments turns into an explosion of contents where users can explore every feature of this car.
Drag&Drop the car on its natural environment.
We let the users to navigate across sections with a simple gesture, like dragging the car into every environment to learn more about it. The platform is fully responsive.
As ACD I directed and coordinated the whole team, from the brief to the final delivery. I've been involved with all the design processes and worked closely with our lead frontend developer to bring the platform live.