I worked closely with Seac02 to create an AR based service for all the FCA's branded applications. Our idea was to push forward the classic advertising campaigns adding a new engaging communication channel.
Through AR+, users could interact directly with the campaigns/catalogues/adv prints by framing the contents with their smartphone. Through our interfaces, they could discover very special contents, configure the cars and to ask information quickly.
As ACD I directed and coordinated each team involved and I personally collaborated with Seac02 on the development of this technology. I've been involved on all project from the brief to the final delivery. In particular, I developed campaigns for FIAT, ALFA ROMEO, FIAT PROFESSIONAL and JEEP.
ROLE / ACD, UX, IxD, UI Designer
AGENCY / Arc Worldwide - Leo Burnett - Seac02
CLIENT / FIAT CHRYSLER AUTOMOBILE
YEAR / 2012 - 2013 - 2014
FIAT 500L BEATS: AR+ CATALOGUE
For this particular model, our task was to show the beauty of the interiors and to promote the Beats audio system. We developed an audio/video experience that allows users to discover more details by zooming on the interiors and getting close to the speakers.
ALFA ROMEO 4C: AR+ CATALOGUE
The catalogue experience had to be outstanding as this car is. So on every page users could discover all the small details of this amazing sports car.
FIAT 500L TREKKING: AR+ CATALOGUE
We created the first catalogue / configurator for FIAT.
Users could configure their car and enjoy his contents at the same time. On every page they can choose between the colors, engines, rims, etc. to find their own fully configured car on the last page.
JEEP GRAND CHEROKEE: AR+ CAMPAIGNS
With AR we gave the users the possibility to simply and quickly configure their car directly on the print. They can also watch the latest commercial and go to the website to discover more informations.