AGENCY / ARC WORLDWIDE
BRAND / FERRERO
ROLE / ASSOCIATE CREATIVE DIRECTOR
FERRERO is one of the most famous brands of the world into the food industry. Arc Worlwide has been hired to develop a full-integrated campaign for one of their most important products: Kinder Cioccolato.
The aim was to support through different digital activities the campaign's concept, increasing the penetration in the core target (mothers with children between 3 and 10 years). Thus was born the idea of an app that gives them the opportunity to capture video, photos, audio and text notes. This app, especially designed for them, allows them to organise their contents in a personal diary and share them with family and friends.
The name of the app is: Il Diario di Kinder Cioccolato.
As ACD I co-supervised the whole project with another Creative Director. I worked together with our Information Architect to build the whole User Experience, and with two Art Directors to design the platform from the bottom up.