Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /web/htdocs/www.teoross.com/home/2016/wp-includes/pomo/plural-forms.php on line 210
T E O R O S S – Digital Creative & Designer › FIAT 500X

AGENCY / ARC WORLDWIDE + LEO BURNETT

BRAND / FIAT

ROLE / ASSOCIATE CREATIVE DIRECTOR

For the digital launch of the New 500X, FCA has approached Arc Worldwide / Leo Burnett asking to deal with the production of their most important project of the year. We teamed up to design and build a web platform that could engage and collects leads, during the whole launch phase.

500X_asset_01500X_asset_01
500X_asset_02500X_asset_02

DESIGN PROCESS

As ACD I directed the whole process from the starting brief, until the final publication. I've been involved personally in every phase: I have studied the UX main concept and the interactions behavior. Myself along with our Information Architect, another designer and our Front-end Head, we designed the platform from the bottom up. I coordinated and supervised the whole team made of 3D/video producers and developers.

500X__0020_Layer 3500X__0020_Layer 3
500X__0014_Layer 9500X__0014_Layer 9

AN INTUITIVE SELECTION.

We wanted to simulate the natural act of turning around the cars to let users choose which car to explore.

A WALK AROUND THE CAR

The natural behavior of a person looking for the first time a new car is to take a tour around it and then sit on the driver place. We wanted to replicate the same feeling with the navigation of this website. The interactive aspects were important as well: indeed users were able to discover more details about the car during the experience.

500X_All_devices-black500X_All_devices-black