AGENCY / ARC WORLDWIDE
BRAND / KAWASAKI
ROLE / ASSOCIATE CREATIVE DIRECTOR
For the European launch of the new Kawasaki groundbreaking motorcycle, we proposed a futuristic scenario where users could discover its amazing features. The launch was splitted in two different phases. The fil-rouge between the first phase and the reveal was a short video that has literally 'brought up to light' the new Ninja H2.
DESIGN PROCESS
As ACD I directed the whole project, from the conceptual phase with the creative team to the final delivery. I've personally worked on the UX, the Interaction Design and I've supervised the photo shooting and the video productions.
