With the launch of different events across Europe from Jeep, Leo Burnett and Arc Worldwide have been hired to support the whole operation and to find solutions to engage visitors during the events. Thus was born the idea of an app that allows users to play and win prizes, using the territory and the spaces around the events like an arena.
Users must find - through the app - several virtual icons located around the areas where the events are happening. More icons they find, more points they gain, more prizes they win.
I conceived the concept and studied the whole journey of the app. I've also designed all the layouts, the interactions and provided all the assets.