AGENCY / ARC WORLDWIDE + LEO BURNETT
BRAND / FIAT
ROLE / ASSOCIATE CREATIVE DIRECTOR
For the digital launch of the New 500X, FCA has approached Arc Worldwide / Leo Burnett asking to deal with the production of their most important project of the year. We teamed up to design and build a web platform that could engage and collects leads, during the whole launch phase.
DESIGN PROCESS
As ACD I directed the whole process from the starting brief, until the final publication. I've been involved personally in every phase: I have studied the UX main concept and the interactions behavior. Myself along with our Information Architect, another designer and our Front-end Head, we designed the platform from the bottom up. I coordinated and supervised the whole team made of 3D/video producers and developers.
AN INTUITIVE SELECTION.
We wanted to simulate the natural act of turning around the cars to let users choose which car to explore.
A WALK AROUND THE CAR
The natural behavior of a person looking for the first time a new car is to take a tour around it and then sit on the driver place. We wanted to replicate the same feeling with the navigation of this website. The interactive aspects were important as well: indeed users were able to discover more details about the car during the experience.
