Today I've spotted this and I was astonished! What an amazing project!

The Mill collaborated with Google ATAP and Director Justin Lin on the latest GoogleSpotlight Story ‘HELP’, their first immersive, live action film made uniquely for mobile.

http://www.themill.com/portfolio/2292/help

This looks like the natural pursuance of Chris Milk work, transported on feature films.

Is this the future of filmmaking?