June 3, 2014

OFFF 2014

After 3 years I decided to come back to OFFF Festival in Barcelona.


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Turn you on. #Offf14

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Nice perspectives.

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Always great time. @offfest

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November 15, 2013

Modern Creative Direction

Great, simply true article wrote by Pelle Sjoenell, ECD of BBH LA.

"..I believe Creative Direction isn’t just Creative Selection. I’ve noticed the two are often confused and I think it’s the result of agency process. Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision doesn’t mean coming up with or choosing the ideas. Having a vision is about leadership, constantly inspiring and instigating. That’s why Creative Direction has to start early in collaboration with planners, even before a brief is written, and follow through to the end of the rainbow. In other words, if Creative Direction is done right, you should never have to select. You never need to resort to the role of a bouncer. Or simply giving things thumbs up or thumbs down..."

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December 21, 2012

Creative Summit in Skellefteå

We decided to visit the Creative Summit this year.
It was an wonderful experience: we met a lot of amazing people and David Eriksson from North Kindgom gave us a delightful welcome.


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Baffo ghiacciato.

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Nella patria del web e delle nuove tecnologie.

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