June 23, 2015

The future of filmaking

Today I've spotted this and I was astonished! What an amazing project!

Read more

November 15, 2013

Modern Creative Direction

Great, simply true article wrote by Pelle Sjoenell, ECD of BBH LA.

"..I believe Creative Direction isn’t just Creative Selection. I’ve noticed the two are often confused and I think it’s the result of agency process. Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision doesn’t mean coming up with or choosing the ideas. Having a vision is about leadership, constantly inspiring and instigating. That’s why Creative Direction has to start early in collaboration with planners, even before a brief is written, and follow through to the end of the rainbow. In other words, if Creative Direction is done right, you should never have to select. You never need to resort to the role of a bouncer. Or simply giving things thumbs up or thumbs down..."

Read more

December 21, 2012

Creative Summit in Skellefteå

We decided to visit the Creative Summit this year.
It was an wonderful experience: we met a lot of amazing people and David Eriksson from North Kindgom gave us a delightful welcome.

Thankyou.

A post shared by Teoross (@teoross) on

Baffo ghiacciato.

A post shared by Teoross (@teoross) on

Nella patria del web e delle nuove tecnologie.

A post shared by Teoross (@teoross) on