Role
Lead Designer

Agency
AKQA

AKQA was chosen by Volvo Cars Group to improve their online presence by making the new ‘About Section’ central to their digital ecosystem.

The aim was to create a seamless journey with multiple entry points to enable the audience to find the information they are searching for easily. We wanted the users to be able to get in touch with their key opinion leaders and engage them on the main corporate topics. AKQA’s London and Göteborg offices joined to conceive an interactive global platform.

Unfortunately we didn't win the pitch, but I am happy to share the work we did anyway, as an example of my design approach.

Timeline design

This brand has a long history of innovation. To let the users navigate the huge timeline without losing them, the intelligent scrolling system with anchors allows them to jump in between sections slowly or faster, as preferred.

The strategic role of the section for investors.

Volvo needed a premium experience to convey the brand appropriately. The platform promotes inspirational editorial content to users, but our aim was to design a space where investors could also get a clear idea of the life of the company, from a financial point of view. This clever data visualisation approach helps users understand in a single eye scan the trends of the company.