EZ_2018_All_devices

Role
Lead Design /
Art Direction

Agency
AKQA

Client
Ermenegildo Zegna

AKQA and Ermenegildo Zegna, the world’s largest luxury menswear brand, partnered to build a digital legacy for this historic brand, redefining the way they use digital across their business.

The project began with a shoot starring Robert De Niro and up-and-coming actor McCaul Lombardi at the Chateau Marmont in Los Angeles. AKQA’s London office built an interactive platform for a global series titled Defining Moments. On the platform, the most powerful user-generated stories are rewarded with a made-to-measure Zegna suit. A basic version of the site was built to support 10 language options and thousands of submissions in just 10 days.

EZ_04
EZ_03
EZ_05
EZ_07

I was responsible for leading the entire look and feel of the project, working closely with the Creative Director. My role was to craft the design and experience of the digital platform. This included working on visual design, information architecture, user experience, rapid prototyping, motion design and art direction.

I was responsible for leading the entire look and feel of the project working closely with the Creative Director. My role was to craft the design and experience of the digital platform. This included working on visual design, information architecture, user experience, rapid prototyping, motion design & direction. 

ez_asset_05
EZ_06

Bringing films to life.

The shoot and production of the film were a key part of the project.
I worked closely with the Creative Director to edit the two films, each featuring Robert De Niro and McCaul Lombardi, before the final release.

More works:

More works:

More works:

More works:

RR_PP_Thumb_Hover
EZ_Thumb_Hover
VOLVO_About_Thumb_Hover
RR_Dawn_BB_Thumb_OVER
DAQRI_Thumb_Hover