August 2, 2017 - No Comments!

Digital Design Award Jury 2017


I'm very excited to be part of the 2017 jury of the Digital Design Award, the Italian universally recognised Digital Award. DDA was created to stimulate, promote and reward Italian creative excellence in design for the digital world and is part of the Digital Days Festival+OFFF Italy.

The Jury panel is formed by totally independent and highly qualified people from different countries. Includes some of the best national and international gurus & leaders for each category.

November 25, 2013 - No Comments!

Modern Creative Direction

Great, simply true article wrote by Pelle Sjoenell, ECD of BBH LA.

"..I believe Creative Direction isn’t just Creative Selection. I’ve noticed the two are often confused and I think it’s the result of agency process. Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision doesn’t mean coming up with or choosing the ideas. Having a vision is about leadership, constantly inspiring and instigating. That’s why Creative Direction has to start early in collaboration with planners, even before a brief is written, and follow through to the end of the rainbow. In other words, if Creative Direction is done right, you should never have to select. You never need to resort to the role of a bouncer. Or simply giving things thumbs up or thumbs down..."

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